Our dedicated Leaders
women owned powerhouse
Online Marketing / Social Media & Content Production / DJ & Music Coaching
Let’s be real! With high energy and a natural multitasking talent, it's no surprise that I thrive in fast-paced environments where I don't have to stick to just one path. I can be and do it all: Co-Founder and Managing Partner, Social Media and Content Producer, Online Marketing Specialist and Brand Ambassador, plus DJane and Music Coach. But can you guess where my journey began? I’m a trained architectural draughtswoman with a Bachelor's in Facility Management.
After my studies, I worked in the corporate world for many years, where I had plenty of exposure to marketing. While developing management skills, I realised that this corporate life didn’t bring me much joy. So, I started DJing as a hobby and was pleasantly surprised when it became a source of income! Eventually, I quit my full-time job to focus more on my music. Still wanting some security, I looked for a part-time role and made a lateral entry into a digital marketing start-up in 2017. Back then, Instagram was still in its booster phase, and I became its booster with my nuts and bolts approach: I taught myself everything I needed to know about content production and completed countless online courses. When my phone wasn't cutting it anymore, I upgraded to a camera. I even brought in my good friend Lina, and we both worked at the same start-up for a stretch. Along the way, I was managing my one-woman music business, which steadily grew. I played regular gigs and offered DJing lessons – until 2020, when the pandemic hit, and live music came to a halt. A setback? Not really. That pause gave Lina and me the space to pursue a long-dormant dream we’d had for years: launching our own marketing company on a project basis, where we can handpick the coolest clients and brands and collaborate with an incredible pool of talented people. So here I am – over 8 years of hands-on marketing experience and 12 years in the music business later – I’ve truly winged it all!
Social Media Strategy / DJ Master & Producer
Big hitter energy coming through! With endless ideas buzzing in my head and 15 years of marketing experience, I’ve definitely found my space to flourish! It all started while I was doing my Bachelor’s in Marketing, when I somehow slid into the role of Head of Marketing at a large company in my mid-twenties. Fast-forward to graduation, and I knew corporate life wasn’t my jam anymore, so I dove into another Bachelor’s—this time in Business Administration, with a focus on communication.
To fund my studies, I worked part-time in a restaurant, and guess what? They ended up becoming my first real clients, for whom I handled social media and website content creation. Thanks to my film and photography knowledge, I was already pretty handy with it. Then, I won a high-quality camera for a thesis project (shoutout to Pat and her music biz!), and that’s when my content game hit a whole new level and I also got some more clients! When I wrapped up my studies, I made the switch to the agency world, and soon after my old friend Pat pulled me into a start-up right when online and social media marketing were exploding. That mix of hands-on experience turned me into a pro not just in strategy and concepts, but also in the nitty-gritty of execution. Finally launching our ownunwiderstehlichemarketing company together was not only a dream come true, but also the best decision we made in March 2022! Since then, I’ve been focusing on my superpower: Storytelling. I love giving brands a voice and personality. And just like Pat, who made me a DJ along the way, I’m always busy creating–whether it’s producing music or, just recently, composing a track for an ad campaign. You see? It’s all connected, and that’s what fuels my creativity on every level. So here I am – with over a decade of hands-on marketing experience, a thriving innovative mind, and the ability to blend music, storytelling, and strategy into everything I do. I’m ready for endless possibilities. How about you?
Co-Founder / Creative Director / Conscious Design & Branding / Art Therapy
With over 2 years of experience in creative leadership and a strong entrepreneurial spirit, I thrive on blending strategy and creativity to create impactful and meaningful work. I’ve built a dynamic career that spans across global markets, from Zurich and Hamburg to Barcelona, São Paulo, and Buenos Aires, where I have led teams and projects in top agencies and brands like IPG Mediabrands, Festina Group, and Tribal Worldwide.
My journey started with a BBA in Business Administration, followed by an Executive in Communication program at SAWI. I later refined my creative skills with a Master’s in Art Direction from Miami Ad School. This foundation helped me transition from digital strategy roles to senior art direction and creative leadership positions. My international experience and multilingual skills enable me to connect deeply with diverse teams and audiences.
As a Creative Director and Partner at UNWIDERSTEHLICH, I focus on fostering a collaborative atmosphere and guiding my team to produce work that resonates and delivers results. My hands-on approach, combined with a knack for storytelling, has earned recognition, including Cannes Lions and the Design Preis Schweiz. With a 360-degree perspective on design and communication, I’m dedicated to creating impactful campaigns that connect people, inspire change, and deliver results. Ready to take on new creative challenges and shape the future together? Let’s make it happen!